WEB PR
Web PR relates to public relations on the internet through such things as online news releases and article syndication. This helps the company to listen to, engage and respond to people who are discussing the company. This helps promote brand awareness, exposure and search engine optimisation efforts by building an online reputation.
REPUTATION MANAGEMENT
Reputation management is where companies build their own voice online to help enhance and manage their perception amongst internet users. There are three main parts to an organisation’s online reputation which include:
· Partcipation online
· Delivery of promises
· Appropriateness of responses
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