WEEK 11 EMARKETING BLOG

Define -

Objectives

The objective of a website or online campaign is aligned with the strategic outcomes of the business.

An example for the flight centre website would be to increase online bookings.

Goals

The defined action that visitors should perform on a website or the purpose of the website.

An example for the flight centre website would be to make 1000 online bookings in a week.

KPI’s

Key Performance Indicator - A metric that indicates whether a website is achieving its goals.

An example for the flight centre website would be the conversion rate.

 Why is a ‘hit’ not strictly a useful metric?

When a person visits a webpage they can generate a numerous amount of hits when they view this page. This is because ‘hits’ are counted for each image, video and one for the html file even though they are only viewing one web page. For example, a website with 3 images, 1 video will generate 5 hits (fifth hit is for the html page).

EMARKETING WEEK 10 BLOG

WEB PR

Web PR relates to public relations on the internet through such things as online news releases and article syndication. This helps the company to listen to, engage and respond to people who are discussing the company. This helps promote brand awareness, exposure and search engine optimisation efforts by building an online reputation.

REPUTATION MANAGEMENT

Reputation management is where companies build their own voice online to help enhance and manage their perception amongst internet users. There are three main parts to an organisation’s online reputation which include:

·         Partcipation online

·         Delivery of promises

·         Appropriateness of responses

EMARKETING WEEK 9 BLOG

WEEK 9 EMARKETING BLOG

On your blog, comment on the relevance of the comments today. Also notice that the Youtube video is blocked, something that is becoming a more regular occurrence than it was back then. Why is that, and what are the implications for digital marketing?

1. Everyone’s got to stop looking at marketing and branding in terms of Web v Ad.

The world wide web and advertsing are not two different things anymore as every advertising campaign incorporates the use of the web now otherwise they are limiting their audience and could potentially miss out on future sales.

2. Advertising on MySpace is like sending a postcard to Brazil: Entirely ineffectual.

The popularity of social media websites has increased however, Myspace has not had a big boom like facebook and twitter have received. Myspace has gone into further decline over the past few years and is now not considered as one of the main social media websites.

3. Big/bold/authentic works.

The use of big, bold, catchy yet simple advertisements is what is needed when advertising on the web. This is due to standing out from the crowd as many advertisements get ignored on the web these days due to the sheer volume of advertisements.

4. It’s Not About Polish.

This relates about how the most expensive advertisement may not be the most successful. For example in the article they talked about daft punk using a youtube video which cost nothing to make however, was very successful in advertising this band.

5. Here comes the evolution of the closed network.

This discusses how we are evolving with the technology and are becoming smarter when dealing with what we use for in connection with the public or private sides of our life.

Some videos get blocked in different countries due to the fact they may not be ethical right for our country’s culture or standards so they can be blocked by the country. This can also be blocked due to copyright issues such as piracy. This is a major implication for emarketers as they have to make sure their advertisements do not offend different countries’ cultures as the will be blocked and the advertisement will be a waist in that country.

WEEK 8 EMARKETING

EMARKETING WEEK 8 BLOG

So I chose a video of me driving a v8 supercar which i would have as doing a review on the company that i did the expereience with. I would post the review on a motorsport blog as it targets motorsport fans who are willing to try this type of expereince. i would also post it on youtube as it is the biggest video search engine. Some tags to have on the video will be the following:

- motorsport

- V8 Supercars

- The name of the company

- Car Racing

- Adrenaline rush

- Sandown Raceway

EMARKETING WEEK 6 BLOG

QUESTION 1

On your blog page define the following terms:
Optin -To give permission for emails to be sent to you.
Optout -Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email
Spam -Email sent to someone who has not requested to receive it.
CPA – Cost per Action Refers to the cost of acquiring a new customer. The advertiser only pays when a desired action is achieved (sometimes called cost per acquisition)
CPC – Costs per click Refers to when an advertiser only pays when their ad is clicked upon, giving them a visitor to their site - typically from a search engine in pay per click search marketing.
CPM – costs per mil Amount paid for every 1000 views of an advertisement.
Google Adwords - Google’s PPC program, which allows advertisers to display their adverts on relevant search results and across Google’s content network.

QUESTION 2

Think about your own behaviour when browsing online. Do you pay attention to display
adverts? Is there a difference between the ones that catch your eye and those that
don’t?

When browsing the web I sort of skip over them in my peripheral vision unless I see something that is moving, flashing etc. This will always make me have a look at it, however I rarely ever click on any advertisements on the internet. Advertisements that don’t move and blend into the page don’t attract my attention as much as one with bright colours, moving pictures etc.

QUESTION 3

What is the difference between the mindset of someone responding to a display advert and someone conducting a web search?

The mindset of someone conducting a web search is that they know they are thinking about purchasing the relevant item for example a car. Whereas the mindset of someone responding to a display advert maybe someone who was just browsing the internet and the advert attracted them and now they would like to purchase the item.

QUESTION 4

 What is the link between the Monty Python Video on SPAM and email SPAM?

SPAM is a meat that no one really likes as portrayed in the video which is why junk emails are called SPAM because no one likes them!

WEEK 5 EMARKETING BLOG

EMARKETING WEEK 5 BLOG

Consider the headings Monitoring, Updating, Entertainment, and Problem solver. Would you expand the headings from a marketing point of view?

I personally would not expand the headings as I think they cover most of the bases for mobile development these days. However, I would probably add one heading of Navigation as I don’t believe the use of GPS apps would be included underneath these headings. Mobile phones currently now have the ability to navigate off GPS signals through these new apps.

DO you all receive similar updates and are they welcome or not welcome?

I receive emails weekly from a number of businesses which include:

-          Prowake.com.au – Weekly updates of new products etc. I love looking through these because I love wakeboarding

-          Sportsbet.com.au – Weekly updates on their ‘inside views and tips’ was good for starters now its just annoying

-          Footytips.com.au – Weekly reminders to do my tips however they promote other stuff around it. I don’t even bother looking at these anymore just delete them.

-          Sportsbet footy tipping – weekly reminders to do footy tipping but sent in a way to entice you to bet on the games you tip. I also don’t even bother looking at these anymore just delete them.

What would your top 10 app list be now?

1.       Facebook

2.       Angry Birds

3.       Twitter

4.       Instagram

5.       Draw Something

6.       Pinterest

7.       Google+

8.       Slotomania

9.       eBay

10.   Youtube

EMARKETING WEEK 4 BLOG

AFL FINALS, WHO’S GOT THE X FACTOR?

With only one round left of the 2012 AFL Premiership season left before finals, it’s time to start looking at who will be the x factors for each team in the upcoming finals.  I will go through each team and say my opinion of the x factors for each team for them to go all the way and win the 2012 Premiership.

HAWTHORN

LANCE ‘BUDDY’ FRANKLIN

Buddy has been one of the game’s most powerful forwards for the past few years, with two Coleman medals and three all Australian selections. His ability to kick goals from anywhere in the forward line makes him a player we all love to watch. In round 10 against North Melbourne Buddy was at his best when he kicked 13 goals for the match, as seen in the youtube video below (http://www.youtube.com/watch?v=BZArY0CZ6AY). One downside is that his conversion rate as a forward is down and is one of the lowest for a key forward at 52%. He has kicked 55 goals 51 behinds this season and with his recent off field stories while he has been injured could have affected his game. However, on his return to AFL level on the weekend he kicked four goals and hadn’t looked like he had lost it. If Buddy can impose himself on the finals and kick straight like he did in round 10 he will help the Hawks get the flag.

Other potential x factors are Sam Mitchell, Cyril Rioli, David Hale and Luke Hodge.

SYDNEY

ADAM GOODES

Adam Goodes is a dual brownlow medallist for the Sydney Swans, as a key centre half forward and midfielder with skills to play ruck, if needed. He is known for playing well in the big matches with his endurance and quality skills which will play a pivotal role in Sydney’s campaign for a premiership this year. His leadership skills as a co captain will play a big role in nurturing the young list at Sydney during the finals.

Other potential x factors are Josh P Kennedy, Ben McGlynn, Lewis Jetta and Kieran Jack.

ADELAIDE

TAYLOR WALKER

One of the leagues most improved players in 2012 would have to be Taylor Walker. He has improved from barely getting a game last year to being one of the leagues most feared forwards of the game (Could have something to do with the mean mullet). Despite missing over 4 weeks suspension for his sling tackles he is still in with a shot at the Coleman medal. He can apply forward line pressure like a small forward can and needs to be at his best kicking bags of goals for Adelaide to have a shot at the premiership.

Other potential x factors are Scott Thompson, Patrick Dangerfield, Rory Sloane and Daniel Talia

WEST COAST

DEAN COX & NIC NAITANUI

The unbeatable pairing of Dean Cox and Nic Naitanui is key to the Eagle’s premiership chances. Dean Cox is one of the leagues best ruckmen in the competition ranking in fifth for most hitouts in the league. Cox can also go forward and play a role as a key forward when resting from the ruck. The ability for Cox to gain possessions all over the ground whilst in the ruck is another important contributor. Nic Naitanui is a young exciting player who also runs in the ruck, and can play midfield and forward when required. His athleticism and pure skill is amazing to watch as you can never tell what trick he will pull out of the bag whenever he is near the ball. Nic is seventh in overall hitouts behind Cox but ahead of most other teams first ruckmen. The ability of Nic to win contested possessions around the ball also puts in him a league above the rest. Dean Cox and Nic Naitanui are also leading goalkickers out of all ruck men with Cox with the most goals and Nic with the second most goals. Check out this formidable pairing in the below youtube clip (http://www.youtube.com/watch?v=wRbLbWIv8mA).  This pairing is going to be the x factor for the eagles to go all the way in September.

  

Other potential x factors are Scott Selwood, Daniel Kerr, Jack Darling and Andrew Gaff

COLLINGWOOD

DARREN JOLLY

Darren Jolly is one of the most experienced ruckmen when it comes to finals football. He has won two premierships already (Sydney & Collingwood) and played many more finals. He has been niggled by injuries during 2012 but has had a good impact when he has played. For Collingwood to go deep into this finals series they need Jolly to be fully fit and give them first use of the football out of the centre.

Other potential x factors are Dayne Beams, Heath Shaw, Dane Swan and Scott Pendlebury.

GEELONG

TOM HAWKINS

The ‘Tomahawk’ is another improved player this year even since his performance in last years grand final. Hehas found is spot down at the cattery and is playing some good football that has put him up with the best forwards in the game at the moment. He is third in the Coleman medal only two goals behind the leader Matthew Pavlich. He has proven this year he can handle the pressure situations when having a shot for goal, as he did when he kicked a goal after the siren to win the match a few weeks ago. It is critical for Geelong that Hawkins has a very high work rate and finishes off the finals with a few bags of goals and maybe a premiership medal.

Other potential x factors are Joel Selwood, Trent West, Steve Johnson and Jimmy Bartel.

FREMANTLE

MATTHEW PAVLICH

Current leader of the Coleman Medal is the ‘Pav’ who has been looking revived this year as a key forward. Pavlich has looked more dominant this season down forward compared to previous years probably due to the better delivery of the ball from further afield. Only problem is Pav missed last weeks game after failing a fitness test and is no certainty to play the last home and away round. Will the injury lead him to miss some finals and will he return to form straight away once he returns? Champions can bounce back quickly and I think Pav will be back ready to go for finals because Fremantle need him to make it deep into the finals action.

Other potential x factors are Nat Fyfe, Aaron Sandilands, Michael Barlow and Luke McPharlin.

NORTH MELBOURNE

DREW PETRIE

Petrie is a key forward that also plays second string ruckman to Todd Goldstein and has had a stellar season in front of the goals being in the hunt for the Coleman medal. However, he was nullified against the Kangaroos on the weekend and if the kangaroos want to do well in September he needs to be having an influence.

Other potential x factors are Andrew Swallow, Daniel Wells, Brent Harvey and Todd Goldstein.

WHO HAS THE X-FACTOR?

Anything can happen in the finals series because as we all know the intensity of the football lifts another 50% at least when it gets to finals football. If the draw plays out correctly I can see a Hawthorn vs West Coast Grand Final come the end of September, because they have the best X factors. However, all the other sides may cause an upset or two in the process.

All pictures and statistics were retrieved from afl.com.au on the 29^th of August, 2012