WEEK 9 EMARKETING BLOG
On your blog, comment on the relevance of the comments today. Also notice that the Youtube video is blocked, something that is becoming a more regular occurrence than it was back then. Why is that, and what are the implications for digital marketing?
1. Everyone’s got to stop looking at marketing and branding in terms of Web v Ad.
The world wide web and advertsing are not two different things anymore as every advertising campaign incorporates the use of the web now otherwise they are limiting their audience and could potentially miss out on future sales.
2. Advertising on MySpace is like sending a postcard to Brazil: Entirely ineffectual.
The popularity of social media websites has increased however, Myspace has not had a big boom like facebook and twitter have received. Myspace has gone into further decline over the past few years and is now not considered as one of the main social media websites.
3. Big/bold/authentic works.
The use of big, bold, catchy yet simple advertisements is what is needed when advertising on the web. This is due to standing out from the crowd as many advertisements get ignored on the web these days due to the sheer volume of advertisements.
4. It’s Not About Polish.
This relates about how the most expensive advertisement may not be the most successful. For example in the article they talked about daft punk using a youtube video which cost nothing to make however, was very successful in advertising this band.
5. Here comes the evolution of the closed network.
This discusses how we are evolving with the technology and are becoming smarter when dealing with what we use for in connection with the public or private sides of our life.
Some videos get blocked in different countries due to the fact they may not be ethical right for our country’s culture or standards so they can be blocked by the country. This can also be blocked due to copyright issues such as piracy. This is a major implication for emarketers as they have to make sure their advertisements do not offend different countries’ cultures as the will be blocked and the advertisement will be a waist in that country.
