QUESTION 1
On your blog page define the following terms:
Optin -To give permission for emails to be sent to you.
Optout -Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email
Spam -Email sent to someone who has not requested to receive it.
CPA – Cost per Action Refers to the cost of acquiring a new customer. The advertiser only pays when a desired action is achieved (sometimes called cost per acquisition)
CPC – Costs per click Refers to when an advertiser only pays when their ad is clicked upon, giving them a visitor to their site - typically from a search engine in pay per click search marketing.
CPM – costs per mil Amount paid for every 1000 views of an advertisement.
Google Adwords - Google’s PPC program, which allows advertisers to display their adverts on relevant search results and across Google’s content network.
Optin -To give permission for emails to be sent to you.
Optout -Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email
Spam -Email sent to someone who has not requested to receive it.
CPA – Cost per Action Refers to the cost of acquiring a new customer. The advertiser only pays when a desired action is achieved (sometimes called cost per acquisition)
CPC – Costs per click Refers to when an advertiser only pays when their ad is clicked upon, giving them a visitor to their site - typically from a search engine in pay per click search marketing.
CPM – costs per mil Amount paid for every 1000 views of an advertisement.
Google Adwords - Google’s PPC program, which allows advertisers to display their adverts on relevant search results and across Google’s content network.
QUESTION 2
Think about your own behaviour when browsing online. Do you pay attention to display
adverts? Is there a difference between the ones that catch your eye and those that
don’t?
adverts? Is there a difference between the ones that catch your eye and those that
don’t?
When browsing the web I sort of skip over them in my peripheral vision unless I see something that is moving, flashing etc. This will always make me have a look at it, however I rarely ever click on any advertisements on the internet. Advertisements that don’t move and blend into the page don’t attract my attention as much as one with bright colours, moving pictures etc.
QUESTION 3
What is the difference between the mindset of someone responding to a display advert and someone conducting a web search?
The mindset of someone conducting a web search is that they know they are thinking about purchasing the relevant item for example a car. Whereas the mindset of someone responding to a display advert maybe someone who was just browsing the internet and the advert attracted them and now they would like to purchase the item.
QUESTION 4
What is the link between the Monty Python Video on SPAM and email SPAM?
SPAM is a meat that no one really likes as portrayed in the video which is why junk emails are called SPAM because no one likes them!
Some Good work but you need to catch up
ReplyDeleteDee