WEEK 2 EMARKETING

WEEK 2 EMARKETING BLOG

1. What is the definition of crowdsourcing?

Crowdsourcing is where a job that is usually completed by a professional is advertised to the public, generally via internet, for large groups of people not associated with the company to complete the job or task. The term was first used in 2006 by a person called Jeff Howe even though the concepts date back as early as the 1700’s.

2. What is the difference between the wisdom of the crowd and crowdsourcing?

The wisdom of the crowd refers to the collective knowledge, opinion or skills of a group of individuals instead of using one expert to solve problems. Whereas, crowdsourcing generally lets other experts or amateurs as groups or individuals solve the problem in the form of an open call.

3. What are the benefits of crowdsourcing for both consumers and brands?

Some benefits of crowdsourcing include:

-          Gain insight and knowledge of consumers wants and needs

-          Build products to meet these wants and needs

-          Pay once off for numerous solutions

-          Pay for the solutions they use

-          Able to veer away from traditional solutions if needed

-          Gain valuable external resources

4. Find some examples of online crowdsourcing platforms not mentioned in chapter 3 and include links in the shoutbox below. Start your post with ‘Crowdsourcing’ so it will stand out from posts made by other classes. Also mention whether you think they are successful or not and why.

I found www.agentanything.com has a good crowdsourcing platform as it targets two main specific groups of people, such as:

-          Busy people who need small tasks and errands done

-          People with time on there hands such as college students who need some cash and need to be able to fit it around class, practice etc.

I think this is a good initiative and Australia should look at getting something like this done, if there isn’t any currently.

What is your opinion and do you think there are any ethical considerations?

I think it is a great idea to run sites such as 99designs as it allows many more ideas for things such as logo design, web design etc. I have tried created a few logos for a few friends and family and I always think of the one type of design and can’t think outside of the box as much as others might be able to, creating many more ideas.